Contributed by: Deanna Harms, EVP, Greteman Group
For our annual holiday party, this year we decided to forgo our traditional gift exchange. Instead we drew names and did good deeds for one another. I drew agency president Sonia Greteman. Knowing how much Sonia adores her parents and values her family memories, I approached Judy and Ken about doing a video. They kindly agreed – not liking the idea of being on video but knowing it was something Sonia would love. The day after Thanksgiving my video-proficient partner and I spent a lovely afternoon with the Greteman’s, hearing their stories. Greteman Group team members helped me put together a 26-minute video from the footage and to create a nice DVD label. You may not have a creative agency at your disposal, but I bet you have a video camera. There’s still time before Christmas to sit your parents or grandparents down. Capture a memory and gift it to a loved one. It will be cherished. Forever.